






I thought this was a really good use of type as image

Audience Persona: Crystal Power is a typical shy 17-year-old girl going to medium sized highschool in a graduating class of around 200. She is normal sized and kind of plain with thin straight hair. She is not active in the school. The town she lives in is a wealthy suburb. Crystal’s family is on the lower end of the income, which puts her in the minority. The clothes she wears are not name brand or if they are she got them on sale with money she has saved from the job she has working at a local popular coffee shop so she sees all the popular girls. The popular girls who dress there stick thin bodies in the name brand clothing and are always with their boyfriends. Crystal doesn’t hate herself, doesn’t think she is not pretty but she can’t help but wonders why she doesn’t have a boyfriend and wants to make herself better.
Audience Persona: Lynn Work grew up in a “perfect situation” her family didn’t have income problems she had a large group of friends and a younger brother. She graduated high school with flying colors and went to collage at the University of Massachusetts with a degree in business and is now a stay at home wife. Her husband Mark works a 9-5 job and is off on the weekends. She is now 45 with 3 children the oldest her son Andrew is in college, her middle child is a girl named Amy who is currently a senior in high school and the youngest Julie is a freshman. Lynn worries about Julie. She knows Julie has a lot of friends in school and they have given her anything she could have wanted but she thinks Julie is going through some teenage issues with her body image.
Audience Persona: Jay Foster is a 65-year-old man, a successful psychologist with his own practice. He works with all types of patients most of his clients are under 30. He drives a black convertible and his office looks more like a living room. With couches a small desk made of mahogany, and an entire wall devoted to books. He has vases with flowers in them, there are handmade items all around art work, ceramic sculptures, the walls are a faded orange.
Concept statement: Feeling miserable? Know that you are not alone and there are people who have gone through the same thing. Put a smile back on your face and fill the void inside you.
Concept statement: Disorders are not meant to be dealt with on your own. There are people who have gone through what you are going through and people who are willing to help.
Concept Statemnt: Are you curious as to why people hurt themselves or others? Curiosity kills cats do not try to figure it out by experimentation. There are personal accounts of people willing to share there gut wrenching stories of how they spend there days trying to only eat 200 calories a day or throwing up. How they spend their days drinking alcohol sniffing, snorting, injecting drugs into their bodies just so they can feel good they go up so high they don’t want to come down only to come down and feel like death is living inside of them. Children who have bruises not from falling but because someone has hit them so hard they have broken bones, teeth and pride.
Concept Statement: “The life of the Addict is always the same. There is no excitement, no glamour, no fun. There are no good times, there is no joy, there is no happiness. There is no future and no escape. There is only an obsession. An all-encompassing, fully enveloping, completely overwhelming obsession. To make light of it, brag about it, or revel in the mock glory of it is not in any way, shape or form related to its truth, and that is all that matters, the truth.”
Concept Statement: “Passion is a positive obsession. Obsession is a negative passion” Habits can turn into passion, which in turn can turn into disorders and or abuse to yourself or other persons. Passion is the milk that soaks your cereal. The fire that burns a house down. The last cookie in the package.