inspiration for outside of package for graphics

Paula Scher

There are lots of quotes i took out of this video, she covers many things throughout including logo design, identities, typography and a bit about her work.  She starts of describing typography as sculptural as she said that her sketch was i was looking at as more of a layout came to life. When designing the jazz logo there are some things that real stuck in my head.  She says he has never been a refiner that when she does something it is usually fast and her clients point out they aren't buying any process that she solved it too fast, which she replies her process is 34 years and this second, the second it took to come out with design. She operates with instinct and if she doesn't get it on the first time she will get it on the second if not on the second then not usually at all. A different word for the same process we are building on now as students and the experimenting type of process Steven Heller mentions. She mentions the computer is the opposite of design  that a designers computer should be a light box that we move around through heat.  I like that she gets a lot of her inspiration from working with her hands and working on the computer is sort of for finalizing.  I am a very hands on person and it makes sense to use things you can physically move around.  

"It doesn't smell like an art supply it smells like a car"

David Carson

The first thing i want to point out is the similarity between David and Paula when it come s to talking about the way they like to work. He used to do magazine spreads with his hands moving pieces around.  This i think is part of that age of people who didn't have computers to work with.  I like having that as a step before going directly to working on the computer.  He says as we move more toward computers that it is important that we become more self-indulgent in out work.  Doing things for the hell of it.  The starting point he used in RayGun was reading the article and interpreting it. This is definitely something i want to remember that we are interpreting words into visuals, Paula also says something along the lines of turning people values into visuals.  We are helping people to communicate their thoughts to others in a quick meaningful way. 

Milton Glaser

Such a weird looking guy. Business man and an artist, where do you fit?  I hope to be able to manage both some day, doing whatever it is i will be doing.  The book How to Be a Graphic Designer talk about these elements of the business pleasing clients keeping track of finances. I read an article on design observer  and number four reiterates this point.  There are also other good points i suggest you taking a look at if you get a chance.  He comments on us having access to peoples minds. Things still amaze him, don't lose that.  There are so many tools not inspiration is hard to not find.  I find inspiration in everything especially now that i look at hand type and see it as design my roommates doodles packaging everywhere. When i go grocery shopping, websites, magazines, t-shirts everything has design elements in it, design is in everything.