This Means This, This Means That

This Means This This Means That grabbed my interest right off the bat (cliche).  Semiotics, the theory of signs,  is a difficult subject matter to grasp i thought when reading the introduction. The book is set up like a workbook which made the concepts easier to understand.  I think i will find these concepts helpful as a critiquer of my own and other peoples work and help develop successful designs in the future.  Synecdoche is the name of what we were told over and over again i feel like on the bird, dog, fish project. You can recognize things with out all the pieces the necessary information is all you really need in order to get an idea across.