Monday, December 8, 2008

- of the grid: what are the following: margin, column, alley, module, gutter, folio.


Margin:  the non active part of the page that defined the active area and help engage the Viewer

Column: the vertical space hat helps align visual elements

Alley: the space between the characters in the text

Module: the space between the paragraphs

Gutter: the space left for the page to be binded

folio: page number


-- What are the advantages of a multiple column grid.?

it helps with organization of the page as well as adds interest for the viewer


-- Why is there only one space after a period?

on  typewriter the letters were monos paced but with the advancement of type on the computer the spacing is taken into consideration so no there is only one space after the period. 


-- What is a character (in typography)?

a mark, symbol, or sign that includes letter forms and numbers that are included in language systems


-- How many characters is optimal for a line length? words per line?

40-70 characters is the max and no less then 7 words per line


-- Why is the baseline grid used in design?

to help with unity on a page


-- What is a typographic river?

seen in justified text it is the white space that is  created when the spacing is forced between words.


-- What does clothes lining or flow line or hang line mean?

a horizontal guide that divides the page and creates additional alignment points for visual elements and helps guide the eye of the viewer


-- How can you incorporate white space into your designs?

by arranging visual and textual elements in a manner that helps enhance the design


-- What is type color/texture mean?

type color  applies to the density of text and the “grey” color it gives off the type value revers the darkness/lightness on the page


-- What is x-height, how does it effect type color?

X-height is the height of lower case letters not including the ascenders and descenders the type color can be affected by this depending on the line weight and leading


-- Define Tracking.

the spacing between words, lines and paragraphs  this can be changed to help the overall appearance of the text


-- Define Kerning. Why doe characters need to be kerned? What are the most common characters that need to be kerned (kerning pairs)?

used to adjust the distances between letters to get rid of character collisions and unwanted irregular and unwanted spaces. Ty, Va 11 and 19 are some common characters


-- In justification or H&J terms what do the numbers: minimum, optimum, maximum mean?

minimum- the minimum number of words before or after a hyphen

optimum-altering word or character spacing in non-justified paragraphs

maximum- the adjustment of space in between characters for more space enter higher numbers


-- What is the optimum space between words?

en space


-- What are some ways to indicate a new paragraph. Are there any rules?

hanging indents

typographic devices such as symbols bullets and ornaments

an extra line length


-- What are the rules associated with hyphenation?

only used for hyphenated words

no more then 3 in a row

never use in a headline or important words


-- What is a ligature?

a unique character formed by combining 2 or 3 letters to form one


-- What does CMYK and RGB mean?

CMYK cyan magenta yellow and black used when printing

RGB red green blue used for on screen purpose


-- What does hanging punctuation mean?

it is a slight indent the is visually awkward it applies to asterisks, apostrophes, commas, en dashes, hyphens, periods, and quotation marks


-- What is the difference between a foot mark and an apostrophe? What is the difference between

apostrophes and quotes are angled/curved and opened or closed. inch and foot marks are straight up and down 


-- What is a hyphen, en dash and em dashes, what are the differences and when are they used.

an inch mark and a quote mark (smart quote)?

a hyphen is used to link words and  when breaking syllables of words. It is one third of and em rule


en dash is a punctuation mark used in compound words and to separate things such as dates and phone numbers it can also be used to separate thoughts


em dash- also a punctuation mark used to separate thoughts kerning ma be needed when using this


-- What is a widow and an orphan?

widow- one or two words that are left over at the end of a paragraph this should be  avoided at all costs


orphan one or two words that flow onto the next page they are isolated this should also be avoided.

Monday, November 10, 2008

Hermann Zapf


Hermann Zapf

 



The Vietnam Veterans Memorial, the 2008 John McCain presidential campaign and the Mexican Social Security Institute all have one thing in common.  They use the typeface Optima, which was developed by Herman Zapf between 1952 and 1955. Zapf has two-hundred plus typefaces credited to his name and possibly more as still resides in Darmstadt, German.  Zapf life story starts with mayhem and through many difficulties and triumphs Zapf is one of the most influential, significant and successful typographers to this day.

           

Hermann Zapf born in Nuremberg on November 8 1918 into a time of political mayhem.  On this day a workers’ and soldiers’ council tool political control of Nuremberg, Munich and Berlin went into revolution and on November 9 1918 the war ended and Kaiser Wilhelm fled to Holland.  Adding to the mayhem was the Spanish flu that spread throughout Europe in 1918 and 1919 killing come 20 million people including two of Zapf’s siblings.

 

In his early school years Zapf had a fascination with the natural sciences, the technicalities and refinement of the electrical machines and the excitement that came with chemical experiments led to his dedication at becoming an electrical engineer. Although his experimentation with the letterform starts during this time as well with “secret documents” which his friends and him would write back and forth to each other in class.  These documents were not legible in fact the crazier they were the better, they were only decipherable if the other person had the code or alphabet in which they were written. In 1933 his father was discharged from the factory in which he worked due to political factors put even more financial stress on the family and his dream of going to a technical school was let go. 

 

Zapf was good at drawing and so his teachers suggested finding an apprenticeship with a graphic processing plant as a lithographer or etcher. With so much political stress all the interviews involved questions asking about his political view and although they liked his work non accepted him.  Until March of 1934 when Karl Ulrich and Co interviewed him asking no political question and no positions open for lithography duties asked him to be a retoucher.  Not knowing what a retoucher did Zapz accepted the position. And for the next four years he apprenticed mostly cleaning and other various odd duties he became a photo-retoucher.

 

In 1935 an exhibition in Norishalle in Nuremberg in memory of Rudolf Koch caught his attention and became the true start of Zapf’s lettering career. He bought Kochs book titled “Das Schreiben als Kunstfertigkeit” (the Art of Writing)  and a textbook about lettering by Edward Johnston which he used to teach himself the art of the letter using a broas-edged pen, he also used the Nuremberg city library as a source.  At the library he took influences from the 

 of the sixteenth century and broke away from Koch’s expressionistic style using more of Johnson’s methods.  His boss at Karl Ulrich and Co soon recognized his talents and had him retouching letterforms and staying after hours fixing the letterforms of his colleagues. When his apprenticeship was over he ended up studying under Paul Koch, the son of his original interest Rudolph Koch, most of his tasks included typography and the writing of song books. He designed two typefaces for musical notation but everything was destroyed when the printing plant was bombed in an air raid, nothing survived.   Even though he wasn’t making much money he continued to seize the opportunities of meeting locals and learning the true art of typography.  During this time he was introduced to Gustav Mori and D. Stempel AG type foundry and Linotype GmbH and for them he designed his first printed type called “Gilgenart” which was banned in 1941 by the political rulers and widespread use of the font ceased. 

 

War broke out again in September 1939 and Zapf was sent to the artillery in Weimer which didn’t last long due to the stress Zapf put on his officers because of how clumsy and un coordinated he was with a gun. So he was sent to do training as a Cartographer in Juterbrg then to Dijon finally ending up in Bordeaux where he drew secret maps of Spain.  His work was highly respected and he could write letters in 1 millimeter without using a magnifying glass this sikill probably kept him from being transported back onto the fighting lines.  After the war ended Zapf became a prisoner of war by France still being held in high regards due to his artistic ability he was sent home 4 weeks after the war ended where he returned back to Nuremberg.

 taught in Nuremberg  until 1947 when he went back to Frankfurt when the Stempel type foundry employed him as the artistic head of the in-house print shop.  It was here where the publication “Feder und Stichel” (Pen and Graver) was produced.  It consisted of 25 plates cut into metal by August Rosenberger during the air raids on Frankfurt. This book is known to be one of the finest books published in the past 100 years due to its perfection in the printing and fine quality.

 Some of his work he is most famous for is the development of the typefaces Palatino, Optima, and Zapfino.  He also made progress in alphabets for hot metal composition, photosetting and the digital resolution of types. 

Palatino is a serif old style typeface made available by the Linotype foundry in 1948 it was created in conjction with August Rosenberger.. In 1999 the typeface was modified for Linotype and Microsoft called Palatino Linotype the family continued to grow and Palatino nova, Palatino Sans,and Palatio Sans informal. The basic Palatio is named after Giambattista Palation and is based on the Italian Renaissance humanistic forms. The letters are formed by a broadnibed pen, which allows a sort of calligraphic feel.  Palatino’s uniqueness can be seen in the largeness of the proportions in its stroke and its connection with the serifs. It is the most widely used typefaces and is in almost all technology because of the ease in which in can be read. This font was first seen in 10-point on Japanese paper the deluxe edition of “Feder and Stichel.”

 

          

 Optima a sans-serif typeface designed between 1952 and 1955 for the D. Stempel AG foundry.  It has influence from the Italian renaissance and follows the humanist perspective, specifically the inscriptions on the floor of the Santa Croce Church in Florence and uses Golden Selection in its perfection. The name Optima was given by the publisher, Zapf wanted the name to be Neu Antiqua.  It was one of the only things about the font he did not do himself, during the process of creating the font he kept everything under wraps so he could figure out all of the details on his own. The font was released in only regular and bold and in 1958 italic. Optima is the font used for the Vietnam Veterans Memorial and the Mexican Social Security Institute.

 

During the years while he was developing Optima and Palatino his biggest accomplishment was writing the Preamble of the Charter of the United Nations in four different languages. Technical developments during the sixties were enourmous moving from Gutenbergs press to typesetting production.  In 1964 Dr. Rudolf Hell inveted the Digiset photocomposition machine and Zapf had ideas to improve and make it easier to produce typefaces at the time no one wanted to hear these ideas in Germany so Zapf cam to the United States of America.  His breakthrough came while speaking at the Carpender Center for the Visual Arts at Harvard University in 1964 which lead to a professorship opportunity at the University of Texas in Austin but his wife refused to move to Texas and so he went back to Germany.  Companies succeeded only to fail until he put all of his expertise into a composition program for the improvement of typesetting quality called “hz program.” It is hard to explain how it works but it was introduced as computer technology increased.  Zapf describes it as "partly based on a typographically acceptable expansion or condensing of letters, called scaling. Connected with this is a kerning program which calculates kerning values at 100 pairs per second. The kerning is not limited only to negative changes of space between two critical characters, but also allows in some cases positive kerning, which means the addition of space.”  The goal of the program  is to have narrow spacing between words and justified lines for low coast and easy readability solutions. 

 

Zapf has a typeface named after himself called Zapfino produced by Linotype GmbH in 1998., in conjunction with Donald Knuth and David Siegel at Stanford University for the American Mathematical Society. Siegel wanted to get into the type business and approached Zapf for help, using sketches from his notebook in 1944 and combining it with digital technology. The type would have many variations including ornamental and decorative script automatically mixing different variants of the same letter within a word.  For example there were nine different variants of the letter d.  Siegel dropped out of helping due to girl problems and Zapfino’s development was put to a serious halt. Zapf was not about to give up and presented the typeface to Linotype due to the technology at hand it was made possible and they agreed on 4 different alphabets.


 

             Zapfino is the most recent major progression made by Hermann Zape in the world of type.  He has dipped his hand in the movie business produced in 1967 an experience although Zapf insists he would never do it again. 

 

“The making of letters in every form is for me the purest and the greatest pleasure, and at many stages of my life it was to me what a song is to the singer, a picture to the painter, a shout to the elated, or a sigh to the oppresses—it was and for me the most happy and perfect expression of my life.”

                                                            -Rudolf Koch 1932

 

List of Fonts

 

Aldus® (1954), Aldus Nova (2005), Aurelia™ (1983), Comenius® Antiqua BQ (1976), Edison™ (1978), Kompakt™ (1954), Marconi® (1976), Medici® Script (1971), Melior® (1952), Noris Script® (1976), Optima® (1958), Optima nova (2002), Orion™ (1974), Palatino™® (1950), Palatino nova (2005), Palatino™ Sans (2006), Saphir™ (1953), Sistina® (1950), Vario™ (1982), Venture™ (1969), Linotype Zapf Essentials™ (2002), Zapfino® (1998), Zapfino Extra (2003), ITC Zapf Chancery® (1979) ITC Zapf International® (1976), ITC Zapf Book® (1976), Zapf Renaissance Antiqua™ (1984–1987), ITC Zapf Dingbats® (1978).

These fonts can be seen here

I have grown a particular interest in the Zapfino typeface.  A truly elegant and different typeface based on different variations of the same letter at random in the same word seems to me so innovative.  Truly based on the handwriting of Hermann Zapf put into use with the advancement of technology each letter having at least four variations. I would classify this font as an old style font for sure due to its handwriting influence and the extreme thick and thinness variation of the strokes.  It also includes ligatures and ornaments.  The history of the font goes back to his secret documents when the letters were  almost completely illegible, it reminds me of the renaissance manuscripts which were decorative based. This font is truly Zapf in influence with the Italian renaissance (like optima and palatino) feel and and decorative elements.  I have fallen in love with its elegance and can almost feel my hand floating over the high ascenders and descenders.  The ornamental type is also intriguing and takes on the elegance of a lady's hand in the symbols and objects it recreates. I think this font encompasses all that Zapf stands for in a single typeface family. 

Time

In 1998 many things occurred.  The typeface Zapfino was revealed on Novemebr 8 for Hermann's 80th birthday and while nothing important specifically happened on the date besides its release. However during the year of 1998 it was revealed the President Clinton was having sexual relations with Monica Lewinsky.  In Global news Un Secretary General Kofi Annan obtains Saddam Hussein's agreement to continue there work in searching for weapons of mass destruction. Iran tests a medium-range missile and Karabaschi is ordered to pay fines. The U.S. embassies in Nairobi, Kenya, and Dar es Salaam are linked to Osama bin Ladan.  A peace accord is signed in Washington that calls for the withdrawal of Israeli trips and a release of Palestinians.  There are many other political and social events that occurred and can be seen here.

Bibliography

25 Oct 2008, 20:00 UTC. 10 Nov 2008 <http://en.wikipedia.org/w/index.php? title=Hermann_Zapf&oldid=247634754>"1998." Wikipedia. Wikipedia, 2008. Answers.com 10 Nov. 2008.http://www.answers.com/topic/1998"

1998." People's Chronology. The Gale Group, Inc, 2005. Answers.com 10 Nov.2008.http://www.answers.com/topic/1998

Dreyfus, John; Erichson, Knut. ABC-XYZapf: fifty years in alphabet design: professional and personal contributions selected for Hermann Zapf. London: Wynkyn de Worde Society ; Offenbach : Bund Deutscher Buchkünstler ; New York : Distribution by Kelly/Winterton Press, , 1989.

Zapf, Hermann. About Alphabets. Cambridge: M.I.T. Press, 1970

Zapf, Hermann. Alphabet Stories: A chronical of Technical Developments . Rochester, N.Y.: Rit, Cary Graphic Arts Press, 2007

Zapf, Hermann et.al. Calligraphic Type Design in the Digital Age. Corte Madera: Gingko Press, 2001.

Zapf, Hermann. "The Lifestory of Hermann Zapf." Linotype. 2008. linotype GmbH. 10 Nov 2008 ."Hermann Zapf." Wikipedia, The Free Encyclopedia. .

25 Oct 2008, 20:00 UTC. 10 Nov 2008 <http://en.wikipedia.org/w/index.php?title=Hermann_Zapf&oldid=247634754>

Resources

">video


Wednesday, October 15, 2008

Herman Zapf

A. Early Days
a. Zapf grew up in Nuremberg Germany during the time of the German Revolution...more on childhood
b. concentration camps
B. Getting into Typography
a. apprenticeship
b. Rudolf Koch
c. Frankfurt
C. The War
a. during
b. post
c. Humanist
D. Zapf and the computer
a. no success in germany leads to the USA
b. Success in the US
E. Zapf typefaces
a. Zapfino
b. Optima and Palatino
c. 25 total typefaces
F. other Medias
a. movies
b. books




Wednesday, September 24, 2008

History of Type

The 1950's

Key facts:
-Herman Zapf led the humanist movement and helped the progression of lines in sans and sans serif lines from structural to an organic base
Palatino 1950; open counters and weighted forms
Melior 1952; short ascenders and descenders specifically for letterpress
Optima 1958; sans serif with Roman and Calligraphic styles combined, golden ratio
-The Golden Ratio; forms the basis of paper sizes and is a means of achieving balance pg 68
-Helvetica created by Max Miedinger in 1957; clean no nonsense
- Adrian Frutiger created Univers in 1957; geometric and elegant, no frills
-Roger Excoffon created Mistral in 1953 and is based on his own handwriting
-International Style-Grids, mathmaical principles, minimal decor
-Jan Tschichold wrote The New Typography in 1928 wanted simplicity, like doing away with capitol letter so to be more efficient.  


 The 1950's was right after the second world war, a time of renewal and celebration in the world and in typography. In 1950 Herman Zapf a leader of the humanist movement and a genius in the field of calligraphy it is legible with open counters and weights strokes based on the Italian Renaissance. He also created Melior which is a newspaper face with short ascenders and descenders. In 1958 he created Optima influenced by the graves at the Santa Croce church and was originally sketched on two 1,000 lire bank notes, it is very general purpose becuase of it mix of Roman and calligraphic forms this was his most successful font.  In 1953 Roger Excoffon created Mistral a loose script based on his own handwriting.  1957 was a very busy year for typographer's including Max Miedinger the creator of Helvetica on of the most popular typefaces in the world, based on Akzidenz-Grotesk and is a strict no-nonsense font. The other person important to 1957 is Adrian Frutiger the creator of Univers although this font is much like Helvetica it is much more geometric with even less frills. The Internationl style otherwise known as the swiss style is based on the 1920's  of De Stijl Bauhaus and Jan Tschichold's The New Typography became a way to represent universal things not personal expression and was mainly based on mathematical principles. Jan Tschichold book  The New Typography published in 1928 explored simplicity, clarity, and functionality, sans serif fonts as well as the new concept of asymmetry.  He based this on his ideal of efficient materials to create a fairer world, an example is he didn't want to use uppercase letters. 




      
     

        

Tuesday, September 16, 2008

Absolute Measurement- this is just what it says...a uniform way of spacing or measuring something. For example, points picas inches centimeters are all exact and no matter where you are they should be absolutely the same.  
Relative Measurement- are things like kerning and leading which measurements depend on the size of the type this keeps characters from running into each other.  
Points/Picas- There are 6 picas or 72 points in an inch.  These measurements are absolute and refer to the size of the actual moveable type 
x-height- i am pretty sure we already found this term but it refers to the height of the lower case "x" in that particular typeface, this is the measurement from the baseline to the meanline. 
The em. The en-These are both units of measurement for spacing.  Both the em and the en are relative measurements in that the size is based on the typeset.  The em is used for paragraph indents and spacing and is the same pt size as the font.  The en is half of the point size and is used to "denote clauses"
Dashes (hyphen, en, em)-the em and the en are also used for punctuation spacing. An en is half of an em and a third of an em.
Justifcation- how a block of text is aligned wear the text is touching both the left and right margins with the word spread equally in between
Flush Left- where all the text is lined up to the left margin even if they are jagged on the right 
Flush Right- when all the text is lines up tp the right margin even if they are jagged on the left
Letterspacing- when the spacing between letters are increased
Kerning- when the spacing in between the letters are being reduced
Tracking-the general term for the amount of space in between letter
Word Spacing-is a relative measurement based on a percentage value of an em and is the amount of space in between words this can be altered within your computers font settings. 
Widow- the lone word at the end of a paragraph
Orphan- the final one or two lines that get separated form the rest of the paragraph.  This is a type no no. 
Leading- the space between lines of type measured form baseline to baseline
First Line Indent- based on the length of an em or the gird helps the reader find the entry into a paragraph
Hanging Indent-when the first line of a paragraph is lined up with the left margin but all the lines after are lined up a certain amount in depending on the type size and em and en

a dictionary of type terms
want to make your own font
rules when designing your own font

Tuesday, September 9, 2008

Important Typo People

John Baskerville

Mr. John Baskerville is an interesting character (hahaha).  Not only did he create a font family he also was an innovator in the entire printing process making improvements on the construction of the red, the ink. The Baskerville font is described as a transition between the older style fonts of William Caslon and of the more modern fonts of Giambattista and Frimin Didot. His clarification with the serifs on the Baskerville font family is what makes them unique making them shaper and more pointed, he also messed around the axis of rounded letter. The most unifying thing about his type is the stability throughout the characters in size and form.

His first book was an edition of Virgil in 1754 on which he of course designed the typeface for and improved the paper he worked on. Among some of most distinguishable pieces he worked on is the Book of Common Prayer, the official prayer book of the church of England.  The appeal of the font for this was the simple design of the typeface and pages all while best utilizing the white space on a page.  During the printing of the book in 1762 a single column or two column some with or without decorations on fine paper in which he established himself.  Another distinguishable work of his is Milton’s Paradise Lost and Paradise Gained.  His goal was never to produce lots of books but to improve their artistic quality.

Baskerville fonts
The Baskerville Bible

Adrian Frutiger
 Adrian Frutiger is the first live typographer we have talked about yet, this I comment on because it amazes me how much there is to typography in general none the less that new fonts are being developed to this day. His latest project is to design a new watch face for a limited edition line for the Swiss watchmaker Ventura. He also recently designed the logo for the National Institute of Design. 

 

Mr. Frutiger is responsible for many typefaces some of the most infamous being Univers and Frutiger. Univers came about in 1957 and is described as a “realist sans-serif” typeface.  His typefaces are were created to assist the  movement of traditional printing methods to phototypesetting technologies.  The type family is based on numbers instead of names. The number describes the weight and the name describes what it is for example; 2 ultra Light is different from 2 Ultra Light Extended Oblique.  However each letter is very uniform and is based on typefaces by Akzidenz Grotesk.The Fruitger typeface based on the Univers typeface is known for the clear lines and legibility at far distances, which is why the Charles De Gaulle International Airport adopted it and is the font on many iMac keyboards.  Its influences are Univers and Gill Sans.

NID logo designed by Frutiger
Adrian Frutiger

Tuesday, September 2, 2008

Grids and grids

It is important for a designer to use a grid for several reasons.  I think one of the most important reason is to keep order. I know my mind wonders endlessly and sometimes i want to do things to do them but they may not make sense to others.  A grid creates an order that is hard to mess up.  Although some of those grids in the reading seemed pretty complicated i would particularly like to see how the one on page 150 in thinking with type.  The benefits of a grid is in fact the order it creates.  I also think it helps because in a project we as designers have a lot to create the grid is something sturdy to depend on. 

Information i should probably know so i am going to write i on here: 
one point = 1/72 in. or .35 millimeters 
12 points = 1 pica

Question why is it in the book they sat 12/14 Mrs Evans for example pg. 37 thinking with type

Polyglot bible

When i first started looking at the bible pages i thought of when i was growing up as a young Jewish girl and looking at the the Haftorah pages which are sectioned with the passage in the middle and then commentaries and commentaries on commentaries around the edges. 


Monday, August 25, 2008

Paul Rand cont.

i guess i can't edit my posts after i post them...sorry about that. 

i can't figure out the link thing but here are a couple of sites with some of Mr. Rands work


This link goes straight to his packaging designs but this whole site is about him check it out

The interesting thing i learned at this site was his wife and him wrote children's books here are some of the illustrations:


Paul Rand

While reading about Paul Rand i noticed some ideas that i guess inspired me.  One of those ideas is a quote from the video on Andreas blog when Rand says, "Don't try to original try to be good."  This is something i think i will need to come back to over and over again because i get caught up in trying to think of new things and yes this is important but in the end it either becomes to complicated or ineffective.  Another idea that stood out and supports the just try to be good idea i found on paul-rand .com where Rand is quoted saying a logo "cannot survive unless it is designed with the utmost simplicity and restraint"  a theory he calls minimalism.  This is so true in the logos that Rand created and are still around today are so simple yet almost everyone would recognize the fonts in almost any context.  I would also like to thank Mr.Rand after reading from the Misawa Lecture by Paul Rand for being the man who opened the doors of opportunity for my peers and I. To Mr. Rand for for raising the status of Graphic Art to be a Fine Art and a fine art it is indeed.